Sample Power Cover Letter Tailored to Internship Description

Title: Public Relations Intern
Company: XYZ Public Relations Firm
Internship Description: Interns will be exposed to multiple facets of the firm and will be expected to compile and present a portfolio of work completed through internship. Intern will be responsible for maintaining media lists, writing press releases and pitch letters, conducting research and attending various press conferences.
Internship Qualifications: College junior or senior; excellent written and oral communication skills; demonstrated initiative; knowledge of Microsoft Word/Windows; preference given to those with public relations experience.


The following cover letter is meant to be a hypothetical example of a strong, tailored cover letter. You will note that this letter differs from conventional cover letter style. Before considering this format, you may want to research your industry of choice to see if a more conventional format is preferred. Content should not be copied for personal use but used to stimulate ideas on how to design a cover letter using one’s own individual accomplishments/skills.

1234 Collegeview Lane
College City, MN 66777
March 20, 2007

Timothy Rogers
XYZ Public Relations Firm
2340 Public Relations Road
College City, MN 66777

Dear Mr. Rogers:

Please accept this letter as an application for the Public Relations Internship posted on Internweb.com. I am very interested in your firm’s mission to develop close business relationships with personnel from a wide variety of mediums. I am a junior and will obtain a B.A. in Public Relations in May, 2008. I feel I would be an ideal candidate because the skills I have gained through my public relations experience and coursework match your requirements.

Your Requirements My Qualifications
Excellent written and oral communication skills; Wrote an effective press release for ABC Non-Profit Organization’s annual fundraising event that was used by media; create all promotional materials for Student Activity Committee events; consistently excel in all college writing as evidenced by 4.0 Major GPA/3.8 Overall GPA.
Demonstrated initiative; Initiated and implemented a new technically advanced media tracking system at ABC Non-Profit Organization; Elected to Chapter Vice President of the Public Relations Student Society of America.
Knowledge of Microsoft Word/Windows; Five years of experience with Microsoft Word/Windows.
Preference given to those with public relations experience. One year of public relations experience as an intern and within various student organizations.

In closing, I feel that I possess the background and attitude to be an effective Public Relations Intern. I would appreciate an opportunity to talk to you about this position. Please feel free to contact me at (651) 555-5555 or through email at cjackson@college.edu.

Sincerely,

Connie Jackson
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