Manny Mashouf, founded bebe as a San Francisco boutique in 1976, a time when three categories dominated the womens wear market: junior, bridge and missy. Having discovered a demographic that was neither junior nor bridge breaking the mold by offering this under represented population of stylish women distinctive & inspirational fashion bearing an unmistakable hint of sensuality.

Thirty-five years later, bebe has established itself as one of the top women’s retailers, having delved into the contemporary market, and has forever changed the women’s fashion retail world.

Through an edgy, high-impact, visual advertising campaign using print, outdoor, in-store, & direct mail communication, we attract clients who are intrigued by the playfully sensual and evocative imagery of the
bebe lifestyle,

bebe currently operates 249 stores, of which 211 are bebe stores and 38 are 2b bebe stores. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. bebe also distributes and sells bebe branded product through both its subsidiaries and licensees in approximately 15 countries. In addition, bebe has an online store at www.bebe.com.