We took a stand against it and initiated a global campaign with a mission to end violence, empower women & girls, and bring equality to every home. It aims to achieve its mission through human rights advocacy, community outreach, mobilization & mass media programs, and public awareness about the understanding of the link between gender-based violence & gender equality, HIV/AIDS, reproductive health, poverty and national economy as well as the impact of gender-based violence on future generations. It implements evidence-based primary prevention programs and initiates collaboration between community members and institutions including youth, elders, schools, universities, local authorities, businesses and civil society organizations to strengthen and forge commitment to build a future without gender-based violence. It enforces ZERO TOLERANCE to all forms of violence against women & girls.