Description:

Summary: This position is responsible for supporting the organization’s social media initiatives, including supporting the planning, execution and activation of campaigns and launches of the organization’s social media tactics. The position is responsible for creating awareness of Difference Makers International by designing and maintaining viral social networking campaigns such as Facebook, Twitter, LinkedIn and a blog to name a few.
This internship is for students looking to expand their writing and design portfolio with work that ranges from blog stories, to product ad copy, and social media posts. Interns will also assist the team in various marketing campaigns. This internship will give a student the opportunity to gain valuable experience in the marketing field.

Duties and Responsibilities:
* Create, maintain and engage with the public via program specific blog sites, social networking pages
* Develop forward-thinking strategies for penetrating social networking opportunities
* Monitor commentary regarding the company on online social networks, blogs and forums
* Ensure that fresh content is added daily to the sites
*Stay current with social media trends, issues and opportunities.
*Be a key marketing resource to staff and executive teams in order to effectively leverage dynamic social media resources.
*Provide expertise and offer recommendations for social media programs; generate new social media business.

Qualifications:

Knowledge, Skills and Abilities:
The ideal candidate for this position must have a deep passion for social media networking, strong written communication skills and must be an active participant in the social media sphere. In this role attention to detail and a strong ability to multi-task are key. In addition, we are looking for someone that is excited and passionate about our brand and can convey that to any audience.

Requirements:
*Basic to intermediate knowledge and skills in Adobe Photoshop and Illustrator
*Superior communication skills, excellent writing skills.
* Advanced knowledge of social media technologies, tools and capabilities.
PREFERRED: Studying marketing, public relations, graphic design, journalism or business

How to Apply:

Interested candidates please visit website at www.differencemakersinternational.org and learn more about us! Then please submit your resume (or educational summary) and 1 paragraph cover letter further explaining your interest in this internship and why you’re the best fit for our organization. Contact: Susie Japs Susie.blueribbons@gmail.com

Additional Info:

REQUIRED READING
Your required reading is attached.
a. The Social Media Bible, by Lon Safko and David K. Brake
b. Social Media Marketing: An Hour a Day by Dave Evans and Susan Bratto
c. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott
d. Finding 10 articles on social media and emailing to C.E.O. prior to January 1, 2010
e. Optional: Find 1-2 other books you feel will be helpful to your internship with Social Media

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