Description:

Part Time

For Course Credit only. Non-paid.

DEFINITION

Alfred Music Publishing is a world-leading music publisher located in Van Nuys, California. www.alfred.com.

Alfreds Marketing Team is responsible for reaching out to the music dealer network and many segments of educational and consumer market with a diverse range of products. Our customers include music dealers, directors, educators, hobbyists and musicians of all levels who are interested in teaching, learning or playing music.

This internship will involve the student intern in many areas of the departments activity in order to provide a well-rounded exposure to marketing in the education music products industry. The student will be working closely with members of the team, and management will provide the student with whatever evaluation is necessary to fulfill the schools requirements for course credit.

Ideal start date: early/mid-January 2011 but is flexible. Ideal end date: mid-May 2011, but is flexible. Days and hours: Our office hours are officially M-F 8:00-4:30 P.M., but hours and days of internships may be worked out between interns and the department manager. Casual dress.

Application deadline: December 10, 2010

AREAS OF LEARINING:

Assist with social networking initiatives (updating Facebook, Twitter, YouTube channels, Blogs, etc.)
Create/edit short promotional videos
Analyze and report Google analytics for various Alfred web properties
· Build target list of popular forums, blogs, magazines and websites by product line for additional press and product exposure

Analyze and report email promo campaign statistics by product line
Assist with writing press releases
Work with Product Line Specialists to develop web content
· Assist in the creation and posting of Audio and GM samples on Alfred web properties

· Assist in organization of major company trade shows, including creation of signage, booth layout, product selection, at-show sales specials, etc.

Qualifications:

PRIMARY QUALIFICATIONS:

Excellent verbal and written communication
Ability to compile and analyze data
Basic HTML
Basic video editing skills
Social networking skills
Proficiency in Microsoft Office applications, such as Excel, Word, Outlook
Minor graphic work (Photoshop)

Hours:

flexible

Length/Availability:

semester

Start Date:

January 11, 2010 but flexible

End Date:

12/10/2010, May 2011, but flexible

Deadline:

DEADLINE FOR APPLICATION: December 10, 2010

Tags:

marketing  music 

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