Description:

Internship
DEFINITION
For Course Credit only. Non-paid.
Alfreds Marketing Operations Team is responsible for reaching out to the music dealer network and many segments of educational and consumer market with a diverse range of products. Our customers include music dealers, music directors, educators, hobbyists and musicians of all levels who are interested in teaching, learning or playing music.
This internship will involve the student intern in many areas of the departments activity in order to provide a well-rounded exposure to marketing in the educational music products industry. The student will be working closely with members of the team, and management will provide the student with whatever evaluation is necessary to fulfill the schools requirements for course credit.

Ideal start date: early/mid-May 2011 Days and hours: Our office hours are officially M-F 8:00-4:30 P.M., but hours and days of internships may be worked out between interns and the department manager. Casual dress.

CORE DUTIES
Areas of learning:
• Assist with social networking initiatives (updating Facebook, Twitter, YouTube channels, blogs, etc.)
• Create/edit short promotional videos
• Analyze and report Google analytics for various Alfred web properties
• Build target list of popular forums, blogs, magazines and websites by product line for additional press and product exposure
• Analyze and report email promo campaign statistics by product line
• Assist with writing press releases
• Work with Product Line Specialists to develop web content
• Assist in the creation and posting of Audio and GM samples on Alfred web properties

Qualifications:

PRIMARY QUALIFICATIONS
Basic Skills required:
• Excellent verbal and written communication
• Ability to compile and analyze data
• Basic HTML
• Basic video editing skills
• Social networking skills
• Proficiency in Microsoft Office applications, such as Excel, Word, Outlook
• Minor graphic work (Photoshop)

Paid Internship Info:

unpaid. course credit only

Hours:

to be discussed

Length/Availability:

summer

Start Date:

May 24, 2011 estimated

End Date:

12/31/15, August 30, 2011 estimated

Deadline:

April 29, 2011

Additional Info:

casual dress. Hours to be worked out between manager and intern.

Tags:

music  publishing  marketing 

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