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SMITHSONIAN E-MARKETING RESEARCH INTERN

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Company/Organization: The Smithsonian Associates (TSA)

Description:

ABOUT TSA
The Smithsonian Associates (TSA) advances the Smithsonian Institution’s mission “to increase and diffuse knowledge” through life-enriching educational and cultural experiences inspired by the Smithsonian’s research and collections for DC-region students, families, and adults, and for learning communities nationwide.

INTERN DUTIES
Support eMarketing to manage online questionnaires and conduct market research
- Pull customer segments from in-house database, send Zoomerang questionnaires, enter responses into Tessitura - TSA’s customer relationship management system.
- Create and update questionnaires to encourage email opt-ins, identify customer.
- Generate reports on questionnaire data and eMarketing campaigns.
- Help conduct research on competitors, new online advertising opportunities, and on speakers and performers, who make presentations at the Smithsonian.

PROFESSIONAL DEVELOPMENT OPPORTUNITIES
- Market research, including online surveys and product development.
- Data mining, customer segmentation, consumer behavior.
- Direct marketing, email marketing, and online advertising.
- Web & email analytics and online consumer behavior.

SEASONS
Spring (Jan – May), Summer (Jun – Aug), and Fall (Sep - Dec)

TIME COMMITMENT
32 hours/week; 1 full semester

SCHEDULE
Monday - Thursday, 9 am - 5 pm, schedule can be flexible.

SUPERVISORS
Dennis Smoot, Director, Internet Strategies

COMPENSATION
All TSA Internships are unpaid and housing is not provided. College credit may be granted, but must be coordinated in advance with the interns university/college.

LOCATION
S. Dillon Ripley Center, Smithsonian Institution, Washington, D.C.

Qualifications:

QUALIFICATIONS
- Education/background in marketing, business, or related field.
- Excellent computer skills with experience or an interest in customer database management.
- Experienced with Microsoft Office, esp. Excel and creating basic formulas.
- Interest in market research, customer surveys, & basic statistics.

Paid Internship Info:

Unpaid


Deadline:
(Intern positions available year-round)
Additional Info:
REQUESTED DOCUMENTS
Prospective interns are required to submit the following:
1. Application for Smithsonian Institute Internships
2. Two letters of recommendation (usually from professors)
3. Recent writing sample (usually a paper written for school and at least two pages)
4. Most recent transcript (unofficial transcripts are acceptable)
5. Resume

Interns at the Smithsonian are required to undergo a security background investigation and fingerprinting through the Office of Protection Services before they are accepted into an internship.

Tags:
Marketing  Communications  PR  Web 
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The Smithsonian Associates (TSA)


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