Company/Organization: North Shore Animal League America

Description:

We are currently seeking a Digital Marketing Intern for Summer 2016. This is an unpaid internship. School credits may be applied. Must be available Monday-Friday, at least 10-15 hours per week.

Intern Position Summary:
Our Digital Marketing Intern will play an active role the continued development of our online community. Under the supervision of our Director of Digital Marketing and Web, the intern will help drive donations, adoptions and attendance at events using a variety of digital media.

Intern Responsibilities:

Our Internship program is designed to provide valuable real world experience through involvement in the following tasks:

EMAIL MARKETING:
o See the impact of growing constituents and donations via email marketing
o Create effective and persuasive messaging and subject lines
o Test and improve performance of email marketing campaigns.

DIGITAL ADVERTISING
o Coordinate work with outside agency managing SEM, display and Facebook advertising
o Review performance of keywords to learn how to use Google Adwords

WEB PRODUCTION:
o Participate in the management of a website on behalf of an organization.
o Coordinate with various internal shareholders and test and finalize pages before launching.
o Ensure a website is properly appearing in search results (SEO).
o Organize content according to purpose (print or web) and designated program categories. .

METRICS:
o Help to effectively measure the performance of all online marketing campaigns across all channels tracking applications such as Google Analytics and Facebook Insights.
o Determine what visitors are doing on a website, where they came from, and how to attract more users likely to do what you want them to do.
Regularly observe the online activity of model organizations researches and reports on “social media best practices”
o Help prepare weekly status reports that are presented to management across the Organization

Qualifications:

Skills Required:
• Creative self-starter who is comfortable with both taking initiative and working in collaboration.
• Demonstrated capacity to create and implement relevant web based content targeted to a specific audience.
• Detail oriented with strong written and verbal communication skills.
• Experience with Microsoft applications, basic photo-editing software, and internet browsers. Experience with Adobe Creative Suite a plus.
• Familiarity and facility with mainstream social media platforms, including but not limited to Facebook, Twitter, YouTube, LinkedIn, and Google+.

A successful intern would have:
• A strong desire to pursue a career in digital marketing
• Basic understanding of the principles of digital marketing
• Strong verbal communication skills
• Excellent written ability
• Computer literate including MS Word and Excel, basic Photoshop
• A good understanding of and keen interest in social media: Facebook,Twitter, Youtube, Pinterest etc.
• Self-motivation and an eagerness to learn
• Ability to work on a number of tasks simultaneously and to deadlines
• Ability to successfully work in a team and autonomously
• Passion for animals

Majors:

• Marketing, Digital Communications and Media

Paid Internship Info:

unpaid

Start Date:

June 1, 2016

End Date:

, August 30, 2016

Tags:

Digital    marketing    web   

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