Description:

Infusion E-Business is looking for an intern to learn about the world of paid search marketing on the internet. Internet advertising is an essential business component of the e-commerce industry, and many companies use pay-per-click (PPC) campaigns to drive traffic to their websites. The intern will learn how to effectively build, manage, and maintain paid search campaigns as well as learning how to manage shopping feed listings.

Intern Responsibilities:
- Work closely with the Online Marketing Team to learn about current Google Adwords and Microsoft Adcenter campaigns
- Assist in creating and optimizing PPC campaigns
- Research and add keywords to existing adgroups
- Learn how to use Google AdWords and Microsoft Adcenter interfaces and tools
- Analyze overall effectiveness of PPC campaigns in Omniture and Google Analytics
- Create ad text that is consistent with client’s marketing goals and search engine requirements
- Run Landing page testing. Including building and analyzing campaigns
- Manage bids and keyword position to achieve desired Return on Investment (ROI)
- Shopping Feed account management including proper categorization, optimization, unique feed copy, and reporting
- Learn project and task management processes

Qualifications:

- Marketing, Advertising, Business Majors or related major
- Motivated individual with a desire to learn about the Paid Search Advertising realm of
E-commerce industry
- Ability to work independently and in a team setting
- Excellent communication skills, both written and oral

Paid Internship Info:

Unpaid, College Credit

Hours:

15-20/week

Length/Availability:

1 Semester of 1 Quarter

Additional Info:

Additional Information can be found on our website: http://www.iebusiness.com/About-Us/Careers

Tags:

internet  marketing    internet  advertising    pay  per  click  advertising    marketing 

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