Description:

2012 Marketing Brand Management Internship

COMPANY PROFILE:

Few companies can offer the unique mix of leading brands, professional opportunities, and appealing lifestyle of Nestle Purina PetCare Company (NPPC), a division of Nestle S.A., the world’s largest food company. Nestle has over $89.6 billion in annual sales and has been selected by Fortune magazine as the Most Admired Global Food Company nine out of the last ten years. Nestle Purina represents over 12% of Nestlé’s volume with global sales in excess of $12.5 billion.

At Nestle Purina, we believe that an investment in people is an investment in our shared future. Working here, you’ll discover that training, learning, and growth are central to how we do things, not just isolated programs. Our team members love what they do. We’re a dedicated and determined bunch whose passion for pets is matched only by our passion for business. That’s why we’re a leader in the pet care industry.

POSITION SUMMARY:

Purina Brand Management interns actively learn through real-world marketing projects derived from our real-time business or community needs. You will spend twelve weeks assigned to a Nestle’ Purina brand team where you will find yourself engaged in three major projects: one analytically based, one creative based and a strategic project. Each is directly intended to mature your business applied marketing acumen, helping you transition from the theoretical classroom environment to the practical business application of marketing savvy that moves our consumers and enriches relationships with their pets.

You will help us meet what challenges exist when marketing for a consumer who will purchase but not consume our products—yet who still wants to know that their pets are “heard.” You will experience our passion for the consumer and her pet, driving toward deeper insight and then translating to motivating communications, product innovation and renovation. You will be expected to make meaningful and measurable contributions to our business and community during the summer, and where successful, we are very proud of our track record for making full-time offers of employment to our interns, and then developing them into our future marketing leaders.

We also encourage a work-life balance that will acquaint you with the great city of St. Louis where you will experience the community with planned group events and impromptu, after-work activities such as professional baseball games, happy hours, lunch-and-learns with the Marketing leadership team, and additional exciting activities throughout the city. Most of our Brand Management interns choose to accept our furnished loft housing arrangements located only minutes from our corporate headquarters and a short drive away from many culturally and socially eclectic hotspots. We need you to contribute at a professional level, but we want you to do so having fun, being comfortable and enjoying the full measure of your contributions.

Performance feedback is critically important to your success and development. Brand Management intern supervisors and other brand team members provide our interns with constructive feedback and guidance regarding performance, progress, and organizational information. In addition, formal performance evaluations take place mid-summer and at the conclusion of the internship. You are encouraged to network and engage directly, actively, at all levels and across the organization.   

Candidates must be willing to accept or decline an internship offer by December 9, 2011.

RESPONSIBILITIES/PROJECTS:

Nestle Purina interns contribute as full members of their assigned brand teams, with responsibilities that could include:
- Advertising Development (e.g. write strategic creative briefs, interacting with our internal creative agency, CheckMark, and external agencies.)
- New Product Introductions (e.g. lead cross-functional teams through the exploration of unchartered “white space” via new product ideation sessions, or, create new product launch strategies)
- Competitive Analysis (e.g. apply classic analytical skills and receive in depth AC Nielsen training to fully understand ours and our competitors’ place in the pet care category)
- Market Research (e.g. move the needle using industry leading insights to enhance your branding recommendations.)
- Consumer Promotions (e.g. incent target audiences with laser focus precision using promotions that compel action at the retail store level)
- Packaging Development (e.g. create the next new look for a major brand, or lead us further forward in areas like sustainable packaging)
- High-Impact Projects (e.g. every project or task has a direct impact on the business or community. You will work on issues that matter to us now, with real possibilities of seeing your work in the market when you are finished)

Qualifications:

BASIC QUALIFICATIONS (Minimum):

Education: Must be a full-time 1st year MBA student with a Marketing concentration
Experience (Years/Type): 2+ years of professional business experience
Skills: Proficiency in Microsoft Office (especially PowerPoint and Excel)

Must be available to complete a 12-week internship during the summer of 2012 in St. Louis, MO. Must also be willing to accept or decline an internship offer by December 9, 2011.

Note: This position does not provide sponsorship for employment status (e.g. H-1B visa status). You must have the legal right to work in the United States.

Length/Availability:

12 weeks

End Date:

09/30/11,

Additional Info:

LEARN MORE:
• Take a moment to learn more about the Nestle Purina culture
• Hear what a recent intern has to say on a podcast
• Ask our recruiters questions on our Facebook wall

Tags:

marketing  brand  management  mba 

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