A vision statement expresses our aspirations - what we work each day to become. They can be a few words or many pages, but the shorter the better. The value of investments in real estate and in the promotion of trade activities are recognized equally. The emphasis on the brand and interconnectedness is a deliberate attempt to work towards a network that includes all members of the WTCA family from the business members to the staff at WTCA. It acknowledges the obvious – that there is power in numbers and a brand of choice by one million is far more impactful than a preferred brand by 320. This vision will compel WTCA to think through member services that assist WTCs to be successful with their members. It goes downstream to recognize all members of the WTC brand. It builds up a system thinking and a learning organization. In one word, the vision is to: NETWORK.