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Public Relations Intern

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Company/Organization: Webster & Associates


As an intern with Webster & Associates Public Relations and Marketing, the work load will vary day to day as this is an extremely fast paced company and industry. You will leave with a well-rounded view of how the public relations industry works and a wealth of practical experience.

Your daily responsibilities will vary as we all wear many hats. One day you could be on the phone making sure that our database contacts are current and up to date. The next day you might be on site at a media day for one of our clients, helping out at the CMA Music Fest, calling media outlets for client interviews or assisting at a festival or concert.

At Webster PR we understand that our interns may have classes or jobs are we are always happy to work with you on a personalized schedule that fits your needs.

Internships may be either full or part-time, depending on the student’s class and work schedules.

Interns will:
• Write effective copy, excelling in correct spelling, punctuation, and grammar.
• Edit and proof other team members’ work and provide constructive feedback
• Communicate effectively and professionally with outside audiences
• Assist in researching media outlets pertinent to artists interests, hobbies, etc.
• Pitching clients to various media outlets
• Preparing Tour Press Reports for artists’ management teams
• Updating / maintaining media contact lists
• Assisting at events
• Other situational-specific tasks


• Basic understanding of Public Relations and Marketing
• Possess excellent communication skills, both verbal and written
• Prefer challenges that involve communication, are people-oriented, promote networking and socializing, and include roles that call for imagination.
• Self-starter who can take direction on a specific task or project and accomplish without micromanagement





Start Date:


End Date:

10/20/14, Flexible

Additional Info:
Goals / Outcomes: (please note: Not every intern will be assigned to work on every task listed.)
In General:
• Understand the roles of each employee, and how they function interdependently to achieve a unified goal
• Proper phone and email etiquette
• Properly communicate and network with various public and industry audiences in a friendly but businesslike manner
• How to verify and maintain a business contacts database
• Identify important assets and how to best utilize them
• Research all aspects and variables of a project
• Prioritize tasks while being able to move quickly between various projects when necessary
• Execute plans in a timely fashion

Specific to the Industry
• How to write a press release
• Press release distribution
• Developing and maintaining industry and media relations
• Artist relations
• Event production and marketing
• Pitching a client
• Brand building
• Use of social media in client promotion

Public  Relations    Publicity    Music    Entertainment    Marketing 
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