Description:

The Public Relations Intern is primarily responsible for building and maintaining media lists, conducting interviews , tracking and reporting pick-up, writing stories, developing fact sheets and writing op-eds, press releases, and a lot of pitches. The intern will also assist in developing and executing overall communications plans and strategies. This is a great internship for someone interested in many aspects of communications. The successful candidate will have strong writing skills; an ability to understand complex information; and have experience conducting primary research for the purpose of developing reliable, factual background documents.

Responsibilities

• Assist in media tracking as well as the building and maintaining of media lists.
• Assist in identifying key reporters and bloggers to pitch stories to.
• Conduct information finding interviews among the staff for story development.
• Conduct research identifying academic, government and organizational studies for
fact-sheet development.
• Write and edit press releases, op-eds, columns, and other materials.
• Assist in preparing spokespeople for media interviews including writing talking points, providing background
on the reporter or their outlet, and finding story lines and facts relevant to the interview.
• Assist in responding to media requests for information and scheduling interviews.
• Participate in editorial meetings to brainstorm story ideas and media opportunities.
Participate in strategy sessions to assist with communications plans, deliverables, timelines, and messaging.

Qualifications:

Skills / Qualifications / Experience
• Communications, journalism or public relations experience and/or degree preferred.
• Candidates with a previous PR internship highly preferred.
• Strong research, writing and communications skills are a must.
• High level of understanding in regards to social media and media.
• Ability to develop and maintain positive working relationships with a wide variety of people.
• Ability to prioritize, handle a variety of tasks and take direction.
• Strong commitment to ethics, honesty, and integrity in conducting business.
• Flexibility and the ability to take on projects as they come up.
• Desire to work in a collaborative environment.
Benefits
This is a great opportunity for networking and gaining experience in public relations, media relations, communications, and journalism.

Paid Internship Info:

Unpaide

Hours:

Open

Length/Availability:

3-6 Months

Start Date:

ASAP

End Date:

, 01/15/2013, Open

Additional Info:

This internship is located in Rock Hill, SC

Tags:

PR  Communications  Marketing 

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