Company/Organization: BENAMOR

Description:

Do you have an acute sense of figuring out what makes people tick? What motivates and drives individuals to take action and make purchasing decisions? Are you a keen observer of culture, consumer behavior, and current events? Are you innately interested in discovering trends and unveiling insights through primary and secondary data and research? Can you intuitively sift through the data and pinpoint the golden nugget that can drive creativity? Do you have a passion for advertising?
If you’ve responded “yes” to all the questions listed above, continue reading.

Position Summary:

Strategic planners combine research and strategic thinking to bring the consumer into the advertising process. The Intern of the department will play a crucial role in this process. S/he will work closely with all the departments at BENAMOR to develop core concepts and bulletproof insights to guide creativity for a variety state, national and international advertising campaigns. S/he will have the opportunity to actively participate in the creation of an advertising campaign from start to finish, gaining exposure to all agency roles and processes.

Responsibilities:
• Primary and secondary research for existing clients, including conducting focus groups/surveys.
• Syndicating research and drafting market/consumer trend reports.
• Assist in brainstorming and creative meetings.
• Develop insights for new business pitches.
• Aid in crafting creative briefs and a variety of other projects assigned.

Benefits:
• Capacity for lifelong mentorship.
• Connect to professionals active in the industry.
• Making projects come to life and affect change on a state, national, and/or international level.
• Advertising agency experience.
• Potential of being hired on full-time.

Qualifications:

Qualifications:
• Bachelors degree or in the process of completing one.
• Outstanding verbal and written communication skills.
• Ability to collaborate, build relationships, and problem solve.
• Be a bright, inquisitive, and innovative thinker.
• We request a minimum of 20 hours/week.
• THIS INTERNSHIP IS UNPAID.

Hours:

20 Min

Tags:

Strategic  Strategy  Account  Planning  Advertising 

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